YouTube is the hub for online videos. 13 hours of new video are placed on YouTube every minute. That is an amazing amount of videos being publicised. The downside to that many videos being uploaded is that yours can get lost. It is very easy for your video to become the bottom of the pile in just one minute. So the question becomes, what can you do to ensure your video is seen? It is no easy answer, but we will try to give you a few helpful hints.
First by using YouTube you can increase the traffic to your website, get in the top 10 search, increase your incoming links, and be a top competitor on the Google Search Engine. This is all because of the SEO you can use.
The number one thing to do is create the correct sized video. You should always have a video that is less than 3 minutes. YouTube rules state all videos must be less than 10 minutes, and that the file size has to be 100MB or less. The shorter your video from 10 minutes the better chances of ranking well. Right now videos of 2 minutes and 28 seconds are the average length. They are also videos that appear on the homepage of YouTube pointing everyone who goes to the site to these popular options.
Reasons you need to have a short video include:
- Getting more views
- By getting more views you become a more popular video
- Popularity means you get more comments and bookmarks
- Comments and bookmarks offer you more incoming links
- Incoming links increase Page Rank
- Page Rank means better ranking for videos in the organic search results.
As you can see one reason leads to five more reasons you need to be cautious of the length you supply for your video. Another thing to consider with SEO is that you have to be really creative when trying for a shorter video. Certainly you can create a script for your video that is over ten minutes, but can you keep it funny, entertaining, and potentially viral with a shorter video? You have to in order to keep the attention of individuals watching videos. These are just a few important points regarding search engine optimisation for video. There are other strategies you should also implement when designing your video for a public audience.
Leave a Reply
You must be logged in to post a comment.